Challenge:
Homelink Private Limited, a forward-thinking financial services provider, envisioned catering to the investment needs of the African Diaspora. However, to make informed decisions and develop housing concepts that resonate, they needed a clear understanding of their target market across the globe.
Partnering for Global Insights:
Homelink entrusted Consumer Feedback Consultancy (CFC) with a multinational market research project. CFC, renowned for its technical competence and global reach, became the ideal partner to navigate this complex endeavor.
Our Approach:
A World of Research Expertise
CFC’s team meticulously designed a research study encompassing both qualitative and quantitative methodologies:
- Qualitative Research: In-depth interviews with members of the African Diaspora in various countries were conducted to delve deeper into their investment motivations, property preferences, and cultural considerations.
- Quantitative Research: A comprehensive survey was conducted across the 10 target countries: Botswana, Namibia, South Africa, Nigeria, United Arab Emirates, Qatar, Great Britain, Canada, Germany, and the United States of America. This survey gathered statistically significant data on investment and remittance behavior.
Bridging the Gap Between Diasporas:
The research scope went beyond traditional market analysis. CFC specifically focused on the African Diaspora, delving into their:
- Investment Habits: Understanding how the Diaspora prefers to invest their hard-earned money.
- Remittance Behavior: Analyzing how they send money back to their home countries.
- Property Preferences: Identifying their ideal housing characteristics and desired locations within Africa.
Measuring the Dream: Purchase Intention:
A key objective was to gauge purchase intention. By presenting Homelink’s proposed housing concepts to potential buyers, CFC measured the Diaspora’s receptiveness to these developments.
Results
Actionable Insights Across the Globe:
CFC’s global research delivered invaluable insights, providing Homelink with a comprehensive understanding of their target market. This knowledge empowered them to:
- Refine Housing Concepts: Tailor their property development plans to better meet the specific needs and preferences of the African Diaspora.
- Targeted Marketing Strategies: Develop targeted marketing campaigns across different countries, resonating with the local sentiments and media landscapes.
- Informed Investment Decisions: Allocate resources strategically, maximizing the impact of their investment drive.
Beyond Borders, Beyond Expectations:
The successful execution of this multinational project underscores CFC’s ability to conduct complex global research. This case study exemplifies how CFC empowers clients like Homelink to bridge borders and build dreams by providing actionable insights that fuel informed business decisions.