Brand Research
Data collection and empirical analysis that explores both your reputation and visibility.
- Brand Health/Monitor Survey
- Consumer Brand Barometer Survey
- Brand Health Trackers
- Awareness & uptake surveys
- Image Audit Surveys
- Market sizing & feasibility
Brand health studies (BHT) & Brand Barometer Surveys
We use the Brand Health Check to show how client’s brand is performing within the competitive field. Our output provides insight into developments in the market and target group. Consumer Feedback Consultancy has trademark tools such as Consumer Disposition Funnels that relay clients positioning flagging strengths and areas of improvement. Our BHC research checks on the brands equity monitoring brand awareness, usage, loyalty, performance as well as imagery in line with its intended positioning. Research results are adopted by our in-house strategists who provide clients with strategic solutions.
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Consumer Feedback Consultancy (CFC) is a top Pan-African Marketing, Media, and Social Research company.